Search Engine Optimization Team Lead
Team Leadership: Lead and manage a team of SEO specialists, providing guidance, training, and mentorship to ensure high performance and productivity. Foster a collaborative and positive work environment that encourages innovation and continuous improvement.
Strategy Development: Develop and implement comprehensive SEO strategies that align with the company's objectives and target audience. Stay updated with industry trends, search engine algorithms, and best practices to ensure the team's strategies remain effective and up to date.
Keyword Research: Conduct thorough keyword research to identify relevant and high-potential keywords for website optimization. Analyze search volume, competition, and user intent to drive targeted organic traffic and increase visibility in search engine results.
On-Page Optimization: Oversee on-page SEO activities, including optimizing meta tags, headers, URLs, and content structure. Collaborate with content creators to ensure high-quality, keyword-rich content that aligns with SEO best practices.
Technical SEO: Work closely with the development team to identify and implement technical SEO improvements, such as website speed optimization, mobile-friendliness, and structured data markup. Conduct regular audits to identify and resolve technical issues that may impact search engine rankings.
Link Building: Develop and execute effective link building strategies to improve website authority and increase organic rankings. Identify opportunities for partnerships, guest blogging, and outreach to authoritative websites within the industry.
Analytics and Reporting: Utilize SEO tools and analytics platforms to track and measure the performance of SEO campaigns. Provide regular reports and insights on key metrics, such as organic traffic, keyword rankings, and conversion rates. Identify areas for improvement and recommend actionable solutions.
Collaboration: Collaborate with cross-functional teams, including content creators, developers, designers, and digital marketers, to ensure SEO best practices are incorporated into all aspects of online content and campaigns.
Requirements:
- Proven experience as an SEO specialist or similar role, with a track record of successfully improving organic search rankings.
- Strong leadership and team management skills, with the ability to motivate and guide a team towards achieving objectives.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
- Experience with keyword research and analysis tools.
- Familiarity with HTML, CSS, and website development principles.
- Strong analytical skills and the ability to interpret data and metrics to drive informed decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Up-to-date with the latest trends and developments in the SEO industry.
- Bachelor's degree in marketing, business, or a related field (preferred).
