Waqas Shabbir Chaudhry Waqas

● Ability to consistently increase Sales Revenue & Market Share
● Handling large scale Sales & Distribution operations independently
● Expanding and Strengthening Retail & Distribution network through effective market coverage & better Route Planning
● Hands on in maintaining healthy ROI of distributors
● Proficient in S&D software, Windows, Microsoft Office (Word, Excel, Power point, Outlook) etc

SKILLS SET

The years of experience has contributed significantly towards my professional development. On the job as well as off the job inputs have lead to reasonably diverse skills set

TEAM MANAGEMENT

● Managed, Recruited, trained, led & motivated personnel a number of team varying between 15-35 team players. Structurally teams comprising of OB,CR, Merchandisers
● Provided front line leadership with clarity in strategy & direction

TRADE MARKETING

● Developed & implemented channel specific distribution, commissions & promotions.
● Developed an in-store execution manual laying out a complete guideline on category management
● Implemented Top Store, Wholesale engagement & loyalty programs
● Incorporated tailored promotions for improved trial in areas capable of higher growth
● Organized & conducted retailer communication programs

Key Accounts Management

● Planned and Executed LMT activities
● Developed outlet profiles to target the relevant consumer profiles for trial and brand loyalty establishment
● Negotiated rack & space management contracts with leading outlets
● Revamped the coverage & commissions philosophy for these outlets

SALES & DISTRIBUTION

● Successfully managed distributors on accumulated basis and have been able to grow business in all relevant markets
● Streamlined the distribution operations in urban as well rural set up through Route Re-organization, resource optimization, Coverage and frequencies revisions